Dear readers, today at McDonalds, I complain to my mom about the toys in the happy meal once again, adding that this is something "THE END CONSUMER" has already bitched about.
Mom, without missing a beat goes "the end consumer, what is that? I mean really? Is that a person ordering his own coffin?".
Yes, that is the real end consumer.
Ordering your own coffin is also a perfect metaphor for eating at McDonalds. Enjoy your happy meal!
-e