Thursday, March 24, 2011

Dear American Apparel


I'm starting to hate you. This ad, created by you, put out by you is surely made to provoke me and it does. I want to protect her, cover her up. She looks so young. I hate your team of ad execs and professionals selecting this one image and posting it for millions all over the world. There's something too private about it. Something too similar to "studies show Russian girls are really attracted to Western men".

Something reminding us about the choices young women think they are making for themselves but which are in the end made by someone else for them, cashing in on them, leaving them wondering what the fuck went wrong.

6 comments:

  1. the gentle rise of her tummy and her childish face make this ad seem really sad and indecent. I've been thinking that for a while. It's like those ads for bears in captivity.

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  2. ALL of American Apparel's ads and their models in their catalog make me feel like that. I feel like I'm looking at porn just trying to find a sweater, and I don't like it. I don't buy from them at all anymore.

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  3. Väldigt likt Malin Åkermans syster. Kan det vara hon?

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  4. Isn't it counter active when you have to sell TROUSERS by showing bare BREASTS and SHIRTS by showing a bare BUM?! Makes it painfully obvious that the actual product is total SHITE! Yes, that's spelt correctly thank you very much :)

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  5. Yep, that's Jennifer Åkerman (http://blogg.veckorevyn.com/lalife/)

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  6. I think this backlash might be why AA is struggling financially right now!

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I welcome any comment, so happy to hear from you.