Thursday, March 24, 2011

Dear American Apparel

I'm starting to hate you. This ad, created by you, put out by you is surely made to provoke me and it does. I want to protect her, cover her up. She looks so young. I hate your team of ad execs and professionals selecting this one image and posting it for millions all over the world. There's something too private about it. Something too similar to "studies show Russian girls are really attracted to Western men".

Something reminding us about the choices young women think they are making for themselves but which are in the end made by someone else for them, cashing in on them, leaving them wondering what the fuck went wrong.