Thursday, September 9, 2010

Dear IKEA and the rest of the world

Dear the rest of the world, in Sweden, this is a fairly normal newspaper bill. It reads "The best and worst deals in the new IKEA catalog". Can you imagine this in any other country? Perhaps in Albania? Imagine New York Post screaming out "The best and the worst deals right now at Pottery Barn".

Sweden is a small and conform country. There is one place where we all buy furniture. But this is absurd.

From a copywriter's perspective, IKEA rules supreme. They've become so successful they don't need us. Journalists happily carry out the task instead.